Crisis Ready: Building an Invincible Brand

For those who haven’t seen it, please check out ISRM GAC member Melissa Agnes’s book ‘Crisis Ready’.

Melissa Agnes, a leading authority on crisis management and preparedness, provides a clear roadmap to implementing a crisis ready culture and thus building an INVINCIBLE brand.

No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. And yet the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat and its impact on your reputation, revenue, and relationships in real-time.

Order Melissa Agnes’s book ‘Crisis Ready’

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